Alex + Ani Brand Refresh

Alex + Ani is a jewelry lifestyle brand widely known and loved for its iconic, collectable charm bangle. As the bangle lost relevance with consumers, the brand was in need of a reposition and design for a new, modern consumer. The refresh included more elevated, editorial content and a new design system and guidelines to ensure a consistent, ownable and relevent brand expression.

CREDITS:

Cheif Creative Officer – Kate Richardson
Creative Direction – Andrea Vaughn
Photographer – Elisabet Davidsdottir + Jon Doucette
Director & DP – Ryan Zunkley
Graphic Design – Chelsea Correia + Nicole Reiswig