Alex + Ani ‘Untamed’ Collection

For Fall ‘23, Alex + Ani designed a small jewelry capsule in response to the Western fashion trend. The brand saw this as an opportunity to lean into its bohemian roots in a relevant way with new products for a younger consumer. To launch the collection, we developed an emotive product campaign that would reposition the brand as an authority on style as well as inspire consumers to express themselves through statement jewelry.

CREDITS:

Creative Direction – Andrea Vaughn
Copywriting – Lydia VanHoven
Photographer – Jon Doucette
Styling – Maurrisa Mackey
Graphic Design – Chelsea Correia + Nicole Reiswig