Foot Hug

For Fall 2021, Hush Puppies was launching a new collection of insanely comfortable shoes. The Feel Good Favorites Collection was an opportunity to refamiliarize the North American consumer with a refreshed, modern brand and reinforce ownership of comfort as a core pillar of our DNA. The Foot Hug campaign leaned into the emotional longing for comfort and security heightened by the pandemic by correlating hugs with our shoes. This integrated campaign featured photo and video across digital, social and out-of-home media.

CREDITS:

Creative Direction – Andrea Vaughn
Art Direction – Laura Zuzelski
Copywriting – Lydia VanHoven
Graphic Design – Tyler Wendling + Katie Weis
Producer – Teresa Boyd
Director & DP – Andy Madeleine
Photographer – Grace Rivera
Wardrobe Stylist – Olivia Perdoch
Set Design – Ian Salter