Hush Puppies Apparel + Accessories Capsule

Hush Puppies is a global lifestyle brand that’s captured the hearts of many with its lovable basset hound and comfy, colorful shoes. In spring of 2023, the brand set out to launch it’s first global apparel + accessories capsule to compliment the footwear offering, articulate the vision for new product categories and celebrate its iconic logo and optimistic brand purpose. The project included a vision and guidelines document supported with a comprehensive photo asset package and product-specific brand art such as embroidery logo art and seasonal brand graphics.

CREDITS:

Creative Direction – Andrea Vaughn
Photographer – Dan VanDuinen
Apparel Graphics + Illustration – Sam O’brien & Dave Baatjes