Hush Puppies Brand Design

Hush Puppies is a global lifestyle brand that’s captured the hearts of many with its lovable, iconic basset hound and comfy, colorful shoes. When it was time to refresh the brand for a more modern consumer, it was critical we didn’t abandon these core elements of our 60 year old brand DNA, but rather re-articulate them for a new audience. This project spanned nearly every corporate and consumer touchpoint across print, digital and retail—including a new brand guidelines, retail concept, photography, video, packaging and all marketing collateral.

CREDITS:

Creative Direction – Character Co
Art Direction – Andrea Vaughn
Director & DP – Andy Madeleine
Photographer – Winnie Au + Brian Kelly
Illustration – Lindsay Jones
Retail Design – MG2