Optimism Instigator Series

One objective of the 2019 Hush Puppies brand design project was to celebrate authenticity in our lifestyle photography. As a result, we began an on-going, photojournalistic series documenting a day-in-the life of inspiring and optimistic brand ambassadors—whom we affectionately call Optimism Instigators. Content includes photo and video to support global print, digital and retail applications.

CREDITS:

Creative Direction – Andrea Vaughn
Art Direction – Laura Zuzelski
Producer – Teresa Boyd
Director & DP – Andy Madeleine
Photographers – Jules Davies + Ryan Pavlovich