OMG! Bounce™ Sandals

For spring 2023, Hush Puppies was re-launching their ultra-cushioned Bounce™ footbed—one of the brand’s oldest and most valuable comfort technologies. The existing Bounce™ identity was long overdue for a update and needed to reflect the brand’s lighthearted positioning, fresh sandal offering and younger consumer. This integrated campaign included a new graphic identity for Bounce™ supported by photo and motion assets for global use across digital, retail and out-of-home media.

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CREDITS:

Creative Direction – Andrea Vaughn
Art Direction – Laura Zuzelski
Copywriting – Lydia VanHoven
Graphic Design – Tyler Wendling
Producer – Teresa Boyd
Photographer – Grace Rivera
Wardrobe Stylist – Olivia Perdoch

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