The Everyday Shoe

For Spring 2021, Hush Puppies was launching a new collection of minimal and versatile shoes inspired by the growing slow-fashion movement. This product positioning challenged the creative team to express our brand design in a simpler and sophisticated way. The result was a digitally-focused campaign lead by pithy headlines, loads of white space, fresh light and an orderly grid system.

CREDITS:

Creative Direction – Andrea Vaughn
Copywriting – Lydia VanHoven
Graphic Design – Tyler Wendling + Katie Weis
Photographer – Dan Van Duinen + Brian Kelly
Prop & Wardrobe Stylist – Laura Zuzelski