‘Oh What Fun’ Holiday

For Holiday 2022, Hush Puppies set out to create a cohesive campaign and flexible graphic system that not only communicated its fun, youthful brand voice, but also supported the breadth of communication tools and consumer touchpoints needed for the busy holiday retail season. Creative assets included art-directed photography, custom typography and illustration and a supporting campaign guide.

CREDITS:

Creative Direction – Andrea Vaughn
Art Direction + Illustration – Laura Zuzelski
Copywriting – Lydia VanHoven
Graphic Design – Katie Weis
Dog Photography – Brian Kelly
Product Photography – Dan VanDuinen