DSW + Hush Puppies

In spring of 2022, Hush Puppies inked an exclusive North American wholesale partnership with Designer Shoe Warehouse. The ‘Bright is back’ campaign was developed to announce the exciting relationship and re-introduce DSW consumers to the Hush Puppies brand. The campaign celebrated Hush Puppies colorful DNA during a post-pandemic moment when consumers were longing for joyful expression. The integrated campaign featured art-directed photography primarily in front-of-store retail but also across digital and social channels.

CREDITS:

Creative Direction – Andrea Vaughn
Art Direction – Laura Zuzelski
Copywriting – Lydia VanHoven
Graphic Design – Tyler Wendling + Katie Weis
Producer – Teresa Boyd
Director & DP – Andy Madeleine
Photographer – Grace Rivera
Wardrobe Stylist – Olivia Perdoch
Set Design – Ian Salter