HP Classics

For Fall 2022, Hush Puppies was bringing back a curated collection of some of it’s most loved shoes from the 90’s and beyond. The HP Classics Collection was an opportunity to refamiliarize the North American consumer with a refreshed, modern Hush Puppies and celebrate the brand’s authenticity as a true original. The ‘Be an Original’ campaign highlighted a diverse group of content creators known for their original, retro-inspired style. This digitally-led campaign featured photo and video across targeted social channels.

CREDITS:

Creative Direction – Andrea Vaughn
Art Direction – Laura Zuzelski
Copywriting – Lydia VanHoven
Graphic Design – Tyler Wendling + Katie Weis
Photographer – Dan VanDuinen