Elvis + Hush Puppies

Summer of 2022 would bring the cinematic debut of the long-awaited autobiographical film ‘Elvis’ directed by Baz Luhrman. Hush Puppies had the unique opportunity to capitalize on this cultural moment with a collab—featuring a limited edition collection of blue suede shoes and other retro loafers and oxfords inspired by the King himself. The campaign blended archival Elvis imagery with modern, art-directed product and lifestyle photography and spanned digital and print mediums.

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CREDITS:

Creative Direction – Andrea Vaughn
Art Direction – Laura Zuzelski
Copywriting – Lydia VanHoven
Graphic Design – Tyler Wendling + Katie Weis
Producer – Teresa Boyd
Lifestyle Photography – Grace Rivera
Product Photography – Dan VanDuinen
Wardrobe Stylist – Olivia Perdoch
Set Design – Ian Salter

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