Brite Jells

For Summer 2021, Hush Puppies was launching a 90’s-inspired jelly sandal collection. These fun, colorful silhouettes were a bit outside the Hush puppies core, classic product offering—which gave the creative team permission to explore an edgier expression of the brand. The result was a digitally-focused campaign lead with over-the-top optimistic headlines, ultra-bright colors and styling that nods to more nostalgic times.

CREDITS:

Creative Direction – Andrea Vaughn
Art Direction – Laura Zuzelski
Copywriting – Lydia VanHoven
Graphic Design – Tyler Wendling + Katie Weis
Illustration – Steffi Lynn
Photographers – James Lacroix + Dan Van Duinen
Wardrobe Stylist – Lauren Witvoet