The Good Shoe

For Spring 2020, Hush Puppies was launching a new line of sneakers made from innovative, recycled materials. This was the brand’s first collection focused on a reduced environmental impact and therefore was an opportunity for the creative team to articulate sustainability to our consumers in a meaningful and brand-right way. The result was a digitally-focused campaign lead with light-hearted but transparent copy and colorful photography featuring ‘happy earth’ vignettes made from upcycled materials,

CREDITS:

Creative Direction – Andrea Vaughn
Art Direction – Laura Zuzelski
Copywriting – Lydia VanHoven
Graphic Design – Tyler Wendling
Photographers – Dan Van Duinen + Brian Kelly
Stylist – Brennan Smith